Celebrating the story of G-SHOCK, a truly unique watch whose pioneering innovation, function, and versatile design has made it a cult-collectible worn by devoted fans across the globe as well as by cultural icons in the worlds of fashion, sports, music, and popular culture for the past forty years.
Introducing G-SHOCK, the watch that redefined toughness. A developer who believed it was possible to build a watch that would not break even if dropped, challenging the wisdom of the time. In 1981, Project Team Tough was formed to build the groundbreaking watch.
Over the course of two years, the team created more than 200 prototypes. A shock-resistant structure was finally achieved. This marked the birth of a technology that is tough to the core. In pursuit of greater toughness in every respect, from structure and materials to functions, G-SHOCK has continued its unceasing evolution.
Stronger than ever, and targeting even greater strength, G-SHOCK’s challenge is never-ending.