Taking Toughness to the limit
G-SHOCK, the brand that brought a new concept of toughness to timepieces. Wanting to challenge the conventional wisdom of the time, it was a developer’s belief that you could construct a watch that was unbreakable.
In 1981, Project Team Tough was formed.
Creating over 200 prototypes over a two-year period, the team finally arrived at a functional, shock-resistant structure. This marked the birth of a technology that is truly tough to its core.
Since then, G-SHOCK has launched an unending quest for toughness in every aspect, from structure, to materials, to function. Rising to the challenge to continue pushing the boundaries of Toughness, Triple G Resist was developed - a structure with the strength to withstand three types of gravitational acceleration.
Not just focusing on physical toughness, G-SHOCK created and installed Smart Access, a system that ensured agile and reliable operability within the watches.
Stronger than ever, G-SHOCK continues on its unending quest for Absolute Toughness.
Born from a dream of creating a watch that never breaks, in 1983, CASIO engineer Kikuo Ibe won the battle against the laws of nature with the birth of G-SHOCK.
Devastated by the breakage of a pocket watch given to him by his father, Kikuo Ibe embarked on the mission to develop an unbreakable watch based upon a 'triple 10' philosophy - a watch that withstands water pressure up to 10bar, have a minimum 10-year battery life and most importantly, survive a minimum 10 metre drop.
In the course and creation of 200 prototypes over a period of two years, Kikuo Ibe designed G-SHOCK to defy the reputation of a watch as a fragile and delicate piece of jewellery.
G-SHOCK's challenge is never-ending, with a constant pursuit to attain greater durability, agility, and reliability that stands as a testament to Kikuo Ibe's innovation.