A Vision of Toughness
The G-SHOCK pulled off its astonishing debut in 1983 as a tough watch that would not break even if dropped.
The brand has incorporated a diverse array of cultural influences since then, continuing to evolve in a way unlike any other.
In 2010, a fresh new face joined the G-SHOCK family: a new standard analog model, the GA-110. With its current trend-savvy combination of large case size and subcultural acumen, the watch delivered an overwhelming sense of presence and unique detail that won over young people worldwide in the blink of an eye.