New Era has joint forces with G-Shock for the new GM110NE-1A.

Introducing a collaboration between G-SHOCK, the watch that is always finding ways to test new limits in toughness, and NEW ERA®, the exclusive official supplier of Major League Baseball (MLB) caps, which was founded 100 years ago in 1920.

The base model is the metal bezel GM-110. The black and gold colouring of this model was inspired by the colours of the iconic 59FIFTY® visor sticker. The black bezel and inset dial are also designed with the motif of a NEW ERA cap visor sticker in mind.

The star mark of the visor sticker can be found at 6 o'clock of the inset dial.
The band outer surface is made of the same fabric as a NEW ERA cap, and the inner surface is a kelly green-like hue to capture the unique NEW ERA cap look. A special flag logo is embroidered into the tip of the band, while “1920-2020” printed on the base of the band marks the 100th anniversary of NEW ERA.
A black semi-transparent urethane band splashed with gold colour accents is also included, with a band ring the NEW ERA flag logo. This means the watch comes with two different bands that can be changed as desired.

The back cover is engraved with a NEW ERA 100th anniversary logo, and the watch comes in a special box with a visor sticker motif that is imprinted with the words, "Originators of the True Fitted ™."

The result is a 100th anniversary celebration model that pays homage to a great brand that has created a wide range of high quality products over the years.

NEW ERA®
Started by Erhardt Koch in Buffalo, New York in 1920, NEW ERA® has become an apparel brand that is a street fashion must item. It is the exclusive supplier of on-field caps for Major League Baseball. The most representative cap is the 59FIFTY® style which was designed in 1954, the form of which has basically remained the same since then.

The G-Shock x New Era GM110NE-1A is available for purchase for $649.00, click here to check it out.