PARTNERING WITH A VETERAN DAKAR RALLY CHALLENGER
Team Land Cruiser collaboration model
Presenting a collaboration with Team Land Cruiser (TLC) Toyota Auto Body, a racing team G-SHOCK supports as an official partner. The entire design of the timepiece expresses the spirit of challenge that defines this veteran of the toughest race in the world, the Dakar Rally. The watch is based on the MUDMAN GW-9500, a tough piece of outdoor gear known for delivering in the most punishing conditions.
The company team of Toyota Auto Body, a Toyota Group manufacturer of minivans, commercial vehicles, and SUVs. TLC has been participating in the Dakar Rally, considered the world’s most extreme rally, with the Land Cruiser every year since 1995.
In Dakar Rally 2024, TLC won their 11th consecutive victory in the Stock (Production Car) category in a one-two finish, with Car #501 following in 2nd place; a remarkable achievement that adds to the already impressive record of the team.
The watch features a black and red colour scheme inspired by the Land Cruiser 300 GR Sport, the car raced by TLC in the Dakar Rally. IP is applied to the metal bezel as part of the overall black look, which is set off with red accents, including the red line decorating the button at 3 o’clock and side surfaces. The design evokes the toughness of a racing machine capable of delivering in harsh conditions across an approximately 10,000-km course.
Designed to capture the feel of racing through desert sands, the sand-colored band is printed with a black splatter pattern that evokes tracks left by speeding racers. IP in the same brown hue is also applied to the guard for the front button.
As a symbolic design for the official watch actually used in the rally, the band and case back are adorned with the Team Land Cruiser logo. Even more, when the LED backlight is illuminated, a TLC graphic appears on the LCD.
Key resin components used in the case and band are made with bio-based resin. Produced using renewable organic resources, this material is expected to help reduce environmental impact. Recycled materials are used for the special packaging, as well.