Team Land Cruiser collaboration model

Presenting a collaboration with Team Land Cruiser (TLC) Toyota Auto Body, a racing team G-SHOCK supports as an official partner. The entire design of the timepiece expresses the spirit of challenge that defines this veteran of the toughest race in the world, the Dakar Rally. The watch is based on the MUDMAN GW-9500, a tough piece of outdoor gear known for delivering in the most punishing conditions.


The company team of Toyota Auto Body, a Toyota Group manufacturer of minivans, commercial vehicles, and SUVs. TLC has been participating in the Dakar Rally, considered the world’s most extreme rally, with the Land Cruiser every year since 1995.
In Dakar Rally 2024, TLC won their 11th consecutive victory in the Stock (Production Car) category in a one-two finish, with Car #501 following in 2nd place; a remarkable achievement that adds to the already impressive record of the team.

Special colours evoking the look of the team’s rally car

The watch features a black and red colour scheme inspired by the Land Cruiser 300 GR Sport, the car raced by TLC in the Dakar Rally. IP is applied to the metal bezel as part of the overall black look, which is set off with red accents, including the red line decorating the button at 3 o’clock and side surfaces. The design evokes the toughness of a racing machine capable of delivering in harsh conditions across an approximately 10,000-km course.

Band design capturing the desert setting of the rally

Designed to capture the feel of racing through desert sands, the sand-colored band is printed with a black splatter pattern that evokes tracks left by speeding racers. IP in the same brown hue is also applied to the guard for the front button.

Official logo to commemorate a special collaboration

As a symbolic design for the official watch actually used in the rally, the band and case back are adorned with the Team Land Cruiser logo. Even more, when the LED backlight is illuminated, a TLC graphic appears on the LCD.

The solid, rugged exterior design features a multi-component structure and independent front button ensuring durability, operability, and a highly comfortable fit.

The top layer of the LCD provides a graphical compass display, while the bottom layer provides large measurement and time displays. The LCD has also been made slimmer to minimise bulk, even while being dual-layer.

Incorporating cut glass with a special glass adhesion method and a Carbon Core Guard structure, the watch has a smaller, slimmer form that delivers everything you want.

Mud-resistant structure to withstand use in the harshest conditions. The front button and three direct sensor buttons feature large, easy-to-operate forms designed to keep mud and water out.

Triple Sensor (digital compass, barometer/altimeter, and thermometer) senses natural changes.


Key resin components used in the case and band are made with bio-based resin. Produced using renewable organic resources, this material is expected to help reduce environmental impact. Recycled materials are used for the special packaging, as well.