G-SHOCK 6900, an Industry Wrecking Ball

TIME WILL ALWAYS BE A PERFECT CIRCLE

The G-SHOCK 6900, an Industry Wrecking Ball

Known for its inscrutable power, rounded case, and long history of high-octane collaborations, the megalithic G-SHOCK 6900 is still one of the toughest, most beloved models in the vast G-SHOCK vault.

SHOP THE SERIES

"G-SHOCK had given birth to a titan that promptly shoved aside smaller, more discreet competition in the 90s to become the best-selling G-SHOCK model of all time in Japan and the third globally."

When the DW6900 first came crashing into the industry like a wrecking ball in 1995, there were a few characteristics quick to smash up the status quo. The round shape was the most obvious change, as it was a seismic shift from G-SHOCK’s OG unbreakable square. Second was the implementation of the triple-graph layout and the huge button on the face (affectionately dubbed the ‘Third Eye’) – two audacious design choices that helped establish the model’s bravado in the 90s. Finally, this baby was big. G-SHOCK had given birth to a titan that promptly shoved aside smaller, more discreet competition in the 90s to become the best-selling G-SHOCK model of all time in Japan and the third globally.

"Big, bold and still badass, the 6900 will keep cannonballing the comp for as long as humans keep looking at their wrists to tell the time."

The G-SHOCK 6900 continued to find momentum with a series of high-profile collaborations. From John Mayer’s heartfelt ode to his childhood CASIO keyboard to the show-stopping three-way collaboration between BAPE and Kid Cudi, the star-studded roster has helped the 6900 become a sartorial heart throb for the hip hop and streetwear industry. Its wardrobe is as prodigious as any high-end fashion show. From impeccable stainless steel renditions to ultra rugged corduroy or classic cloth for the slopes, the material options are endless. Paired with the 6900’s signature technology – including low-temp resistance, tide graph, moon data, and smartphone linkup – there’s never been more ways to express yourself with this living legend.