For a timely fashion icon, the Barbie™ collaboration watch

Launching as the original girl empowerment brand in 1959, Barbie™ started as a revolutionary idea—a doll that inspired girls to explore their limitless potential. Today, Barbie™ continues to empower self-discovery that unlocks a world of possibilities for tomorrow. A great match for G-SHOCK, a watch brand that supports free-thinking, tough women with strength at their core. The monochromatic bright pink base is accented throughout with the Barbie™ logo and depictions of her Silohead. The original design is echoed in the watch’s special packaging, as well.

COMING SOON

GMAS110BE-4A

COMING SOON

GMAS110BE-4A

You Can Be Anything

The world-famous doll Barbie™ has a history of over 65 years. With a legacy of empowerment, Barbie™ has and continues to inspire stories for generations of fans. Bringing out the inner child and inner optimist in all of us, she transcends generations, connecting with fans of all ages. From the toy box into our hearts, Barbie™ forms an unbreakable bond. What started as a revolutionary idea—a doll that inspired girls to explore their limitless potential—has become more than a doll; she has become a lifestyle, a movement to live more joyfully.

G-SHOCK-GMAS110BE-4A-Watches-CASIO Australia

Watch face design

Starting with the base model GMA-S110 — with its characteristic combination analog-digital dial and dimensional design constructed from small gear-shaped parts — we give each component a different pink tone and texture to evoke the Barbie™ worldview. We then apply black to watch hands and bezel inlay sections to project the toughness that G-SHOCK delivers. The watch face also features the Barbie™ logo at the 3 o’clock position and an indicator with a heart motif in the inset dial at the 9 o’clock position.

Band design

The band is printed with the famous Barbie™ Silohead, and the band loop features the Barbie™ logo.

Case back engraving

The case back is engraved with the iconic Barbie™ Silohead.

Special packaging

The special packaging, inspired by Barbie™ doll packaging, features a playful design that displays the watch through a window of transparent film. The charming packaging is reminiscent of a collector’s box, eliciting the same sense of excitement when you take the watch out of its package.

Bio-based resin

Key resin components used in the bezel and band are made with bio-based resin, a material that is expected to help reduce environmental impact.

* Image is included for illustrative purposes.