Thirty Years Young and the G-SHOCK 6900 Series Is Still Going HAM!

For many G-fans, the DW6900 is both the wristy gateway to the entire brand and still the raddest and most classic G-SHOCK of all time. First released in February 1995, the 6900’s robust circular bezel – which houses the trademark trio of dials and ‘Illuminator’ backlight – would go on to become the proto-template for the next three decades of quintessential G-SHOCK style.

To commemorate the 30th anniversary of the 6900, G-SHOCK are releasing a trio inspired by the debut colour palettes. Both the red and yellow flavours are striking celebrations in their own right, but it’s the badass black (made from renewable bio-resin) with the classic red and white typographical callouts that absolutely nails G-SHOCK’s bulletproof aesthetics. A mirror-finish metal front button offers a period-correct flourish while the 30-star logo etched into the case back and ‘SINCE 1995’ backlight are a worthy visual celebration of the legendary nameplate.

Sneakerheads and streetwear diehards will, of course, already be well familiar with the contours of the 6900, as G-SHOCK has previously collaborated with brands including Supreme, Hender Scheme, Sneaker Freaker, Billionaire Boys Club, Undefeated, John Mayer, Clot and The North Face, among many others. That level of adaptability and versatility is the true hallmark of icon status.

Replete with all the tech that makes the 6900 unbreakable, all three anniversary timepieces are delivered in special edition packaging that pays tribute to the original DW6900H design.