With a solid position in the calculator industry, Casio decided to enter the business field of timepieces. The company realized that by making digital watches, a type of quartz timepiece, it could make the most of the LSI technology it had developed for calculators.
In addition to displaying hours, minutes, and seconds, the QW02 was equipped with the world’s first watch calendar that automatically adjusted for longer and shorter months. With a conventional watch, it was necessary to reset the calendar date on the first of each month, but the QW02 eliminated this hassle. After that, Casio also realized a fully automatic calendar watch that even correctly displayed February 29 during leap years. In 1976, Casio released the X-1. In addition to telling time, the X-1 featured stopwatch and world time functions. Casio went on to develop many more multi-functional digital watches leveraging its digital technology.
Here in Australia, CASIO is the number one selling brand of domestic portable keyboards and digital pianos* and has been distributed by Shriro Pty Ltd since 1983. With a team of professionals based around Australia, the CASIO EMI (Electronic Musical Instrument) Division supplies specialist music retailers with the latest in CASIO Sound Technology.
CASIO is distributed in Australia by Shriro Holdings Limited.
Shriro was founded in 1906 by grandfather of our present Chairman, Mark Shriro, as a family business in Harbin, Northern China. Today, Shriro is still a privately owned company based in Hong Kong since 1949, it has offices and subsidiaries based in Hong Kong, China, Japan, Singapore, Malaysia, Taiwan, Thailand, Vietnam, Australia and New Zealand, and is now a truly international marketing, distribution, manufacturing and retail company with over 3,500 employees around the world with a turnover exceeding half a billion dollars. Shriro Holdings Limited, a 100% subsidiary of Shriro Pacific, is a leading manufacturer, marketing and distributor of consumer products throughout Australasia.
*Statement based on combined market import statistics of portable keyboards and digital piano categories.
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