Debuting in 1994, the concept of BABY-G was born out of the same tough construction as a G-SHOCK, but with a feminine and colourful take on it.
BABY-G watches are more than just a pretty face. Equipped with a shock-resistant structure and 100m water resistance, tough construction meets unique designs and colour variations to suit anyone for any occasion.
Recognised by its liberal use of colour and distinctive 90s design, BABY-G is made for the bold, active, tough, and creative.
Cute, tough, and functional. BABY-G watches are fitted with a range of functions depending on the model to support you in your daily activities.
Origins
The birth of digital watches as women’s fashion accessories.
While maintaining all of G-SHOCK’s tough features, the first BABY-G model, the DW520, introduced a downsized case and pop of colour. Capturing the youthful exuberance of young women and teens, BABY-G was instrumental in opening up new opportunities for digital watches as trendy fashion accessories.
Evolution
Supported by youth culture, BABY-G continues to establish its brand.
Uniting with youth culture through innovative designs and new technologies, BABY-G has continually evolved and grown its identity alongside young women around the world.
