Unleash Your Mischief with the BABY-G × Kuromi Collaboration Model

A Playful Fusion of Cute and Cool

BABY-G has teamed up with Kuromi, the mischievous yet irresistibly cute Sanrio character, for a timepiece that’s as fun, fearless, and unique as you! A perfect mix of edgy charm and playful rebellion, this limited-edition watch is made for anyone who loves to express themselves with confidence.

Kuromi’s sassy-meets-sweet style transforms the iconic BABY-G silhouette into an accessory that stands out in the best way. Whether you’re a longtime fan or just discovering Sanrio’s coolest character, this watch is the perfect way to add a little bit of attitude and a whole lot of style to your everyday outfits.

A Watch Made for Trendsetters

With its sleek black case and pops of purple and pink, the BABY-G × Kuromi BGD-10KKM is a total vibe. The shock-resistant, water-resistant, and super durable design makes it perfect for busy days, from school to hanging out with friends.

Beyond the bold colour scheme, you’ll find adorable Kuromi details all over the design, from the tiny ears icon on the strap to her cheeky expressions that appear on the digital display. Even the back engraving features a special Kuromi illustration, making this timepiece extra collectible.

Limited Edition—And Seriously Cute Packaging

Each BABY-G × Kuromi watch comes in a super cute collector’s box with exclusive artwork, making it the perfect gift (even if it’s for yourself 😉). Whether you’re a full-time Kuromi fan or just love a watch with attitude, this collab is a must-have.

With Kuromi’s bold personality and BABY-G’s reputation for fearless fashion, this watch is all about having fun, standing out, and being unapologetically YOU. Ready to embrace the mischief? This is your time to shine!

BABY - G - BGD10KKM - 1D - CASIO Australia
BABY - G - BGD10KKM - 1D - CASIO Australia

Original design bursting with Kuromi charm

Inspired by the popular Sanrio character, the watch design adds purple and pink accents to a black base and features a special image of Kuromi with “BG,” short for BABY-G, written across her hood. Activate the light and her adorable face appears on the LCD. Detach the case from the pass-through band for a peek at a mischievous Kuromi looking back over her shoulder for an extra playful touch. The case back is engraved with an image of Kuromi in “clock face,” with her nose like watch hands, in celebration of the 30th anniversary of BABY-G.

Included stickers to make the special holder with strap uniquely yours

The cute custom holder with strap is Kuromi-inspired purple. Detach the bezel and band and place the center case into the holder to turn the watch into a charm that hangs from a bag or belt. Use the included original stickers to decorate the holder in your personal style for your very own one-of-a-kind Kuromi design.

Customizable band loops

The watch set comes with three loops on the band, plus an additional set of three replacement band loops in Kuromi colors. Mix and match to suit your mood, your look, your personal style.

Special packaging featuring an original design

The watch comes in a special box decorated with a large image of Kuromi’s face, an original design destined to charm every Sanrio fan.

Adorable retro pixel-art animation

Press the Light button in Time Mode for a random pixel-art animation (surfer, dancer, dolphin, blowfish, dog, cat).

* Image is included for illustrative purposes only.

Two-way watch and charm style

The watch employs a pass-through band, which can be removed without tools, and a detachable bezel. Place the center case into the included custom holder that has a strap attached and turn your watch into a cute time-telling charm. Hang it from your waist or your bag, and enjoy the freedom of coordinating with your outfit.