It’s Giving Heart Eyes: The Cutest BABY-G Drop Yet

The BGA10 is your new fave wrist candy. BABY-G just dropped the Playful Hearts series and it’s the cutest thing we’ve seen all year. Soft colours. Y2K energy. Floating hearts that shimmer across the screen when you move your wrist. Yeah, it’s giving main character.

You’ve got four dreamy shades to pick from: mint green (fresh), lavender (soft), white (clean), and hot pink (bold). Every one of them brings a different vibe – so you can pick the one that feels most you.

And just like every BABY-G, this watch is way more than just a pretty face. It’s shock resistant, water resistant, and packed with practical features like alarms, stopwatch, countdown timer, world time, and an LED light for those late-night scrolls.

The Playful Hearts series is all about showing your mood without saying a word. If you’re into fun colour, cute details, and standing out in your own way – this is it.