Woody started footwear magazine Sneaker Freaker in 2002, since growing it into an international media agency and content hub and with a cult following. This has given him the opportunity to collaborate with several of his favourite brands, including twice with G-SHOCK.
Woody remembers as a kid looking into a store window at a collection of G-SHOCK watches and being paralysed trying to decide which one to choose. Fast forward a few decades and Woody has amounted an impressive G-SHOCK collection of his own - last counted at almost 300 styles. He still gets paralysed trying to decide on his next watch.