BABY-G meets the outdoors

Gear up for your next adventure with the latest additions to the BABY-G line and take your pick of six new BGA310 styles.


Featuring a round case with four glowing index markings and a pop of colour on the interior bezel, these new styles are all about functionality & style.


Available in six colours, these new colourways are inspired by the great outdoors, and staying true to BABY-G’s iconic style: matte coral pink, cotton beige, navy, pale blue, white, and black. The BGA310C styles come with a cloth band made from recycled plastic bottles.


Not only do they look great, but they're designed for comfort and functionality. All six watches are equipped with a high-intensity double LED light that illuminates both the LCD and dial for an easy read even in dark locations. In addition to the large, easy-access light button under the 6 o’clock position, the auto-light function also allows hands-free use. When the function is set, just a tilt of the wrist lights the watch, perfect for camping and outdoor adventures.

The perfect companion for the adventurous, eco-conscious woman. Step into the world of the BABY-G BGA310C, where style meets sustainability.